Microsoft has always wanted to be the best among the
vendors it world. And this time Microsoft made a pretty bold decision to sell their new
console Xbox that one bundled with the new Kinect hardware. That is a pretty
bold decision because they are Sony's rival motion sensing has been made optional accessories
with their own new console is the Play station 4. With it, the result is quite
straightforward to sell for $ 100 more expensive at retail than the Play
station 4.
Indirectly, related to the selling price of the Xbox
one, Microsoft is taking a beating against Sony when it comes to sales in the
last month. Because the second console launched although it has more exclusive
games and content are quite different, Xbox One cannot beat the Play station 4.
But then comes the best exclusive games in
anticipation for Xbox One, namely Titanfall . Although selling quite well as a game,
but it may encourage sales of the Xbox One who makes the Xbox jelan be “winners”
Maybe it was a turning point for Microsoft officials
to think of ways to juice sales units. Some cost-cutting announced in a blog
directly Xbox Wire on May 13:
On June 9, the Kinect will be bundled with the Xbox
One , and the selling price of the console - only SKU will be $ 399 ( the price
of the package is $ 499 at launch , although there have been several promotions
since then to make the effective price is lower) .
Also in June, the
Xbox LIVE Gold membership will not be required in order to enjoy all the
entertainment applications that are part of the Xbox platform. Until now, to
use Netflix on the Xbox, you are not only paying for their service Netflix, you
also have to pay an annual fee of $ 60 for Microsoft's “open " it and all
the other entertainment and communications applications. The latter is no
longer required to access services such as Netflix, Hulu , NFL and utilities
such as Skype and One Drive.
Kinect hardware will be available as a standalone
SKU in the spring in case someone wants to add it to the Xbox One after buying
the console.
It looks like Microsoft has made it a priority, as their
situation in the Windows Phone and Windows tablets 8.x, to increase the
installed base of devices before thinking about “the right thing " or
" the best “. I somewhat understand the viewpoint. No more large tankers
that take many years to change direction. They hear feedback, prioritize internally,
and make the necessary changes
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